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Adirondack Winery

Adirondack Winery's Blog


Sasha Pardy
November 6, 2014 | Sasha Pardy

Our New & Improved Brand is Here!

The day has finally arrived....

As I sit here writing this, I am putting the finishing touches on our brand new website, and I can't help but sit back and admire the finished product of our hard work and the growth that has taken place, not only over the last few months, but the last 7 years.

For the past several months, we have been working very closely with award-winning packaging design firm, A3 Design to develop an updated brand image for Adirondack Winery that includes a new logo, wine labels and website. To do this we had to ask ourselves, "Who are we?..." "Who are our customers?" and "What does Adirondack Winery mean to people?".

The answer is, we are Adirondack Winery; A family-run business that produces locally-handcrafted, award-winning wines in the heart of Lake George Village, in the beautiful Adirondack Mountains. Whether our customers come from down the street or across the country, they enjoy our wines while spending time with family and friends; We are not just a stop along the way, we are a part of their story; a part of their memories.

Our new brand truly represents who we are and what we're all about. It says, "Pull up an Adirondack Chair, pour yourself a glass of Adirondack Winery wine and take in the beauty of Lake George."

So, without further ado, I am proud to present to you for the very first time, our NEW & IMPROVED Adirondack Winery Brand!


Our new logo features the iconic Adirondack Chair above our name; You will notice that the Adirondack Chair is now a reoccurring theme across many of our new labels. A3 Design also created beautiful grapevine artwork that spells out Adirondack Winery.

Here are a few other versions of our logo you may see on wine menus, marketing materials or correspondence you may receive from us.


Our labels were always more than just  wine labels. They were created to provide lasting memories and keepsakes to the people who crossed our path and enjoyed our wines. Our former labels featured photographs of the Adirondacks and Lake George landmarks.  People connected to these photographs because they brought back memories and reminded them of special moments in their lives.

This was a very important element to maintain while re-inventing the look of our labels.  We needed to somehow, create a unified look, while incorporating all different images, and we have done just that.

While some of our photographs have changed, we have kept the imagery of the Adirondacks on our labels. Our cream-colored labels now feature painted images of Adirondack  landmarks and scenery that ignite a sense of nostalgia and whimsy.

Meet Soaring Strawberry

Actually, there is no need for an introduction; You have already met!

Our Soaring Strawberry is our BEST-SELLING wine, formally known as STRAWSLING.

Even if this wine isn't your personal favorite (which is hard to believe), you have most likely heard the name Strawsling before. By far our most popular wine, it has soared (if you will), above all other wines for years now, so it was only fitting that we gave it a new name to match its beautiful new label featuring the famous Adirondack Balloon Festival Strawberry Balloon.

The Transition

While our website gives you a sneak peak of all of our new labels, it will take some time before you start seeing them on our shelves and in your  shipments.  If you ask me, it's a good time to stock up and drink up!  You can get your piece of Adirondack Winery history  by purchasing the last bottles featuring our former labels... and the faster we get through them, the faster you will see our brand NEW labels on the shelves!

Our Semi Dry Riesling is the first of 3 new Rieslings we will be releasing and the first wine to feature our new label design!  We have sourced the grapes from the Lake Ontario region and produced a very easy-drinking wine that offers aromas of apricot, tones of green apple and a well-balanced, soft acidity.

Over the next few months you'll start to see our brand transition really come together; Our new logo and labels will be popping up online, on liquor store shelves, and on your friends' and families' wine racks!

We are so grateful to all of you for sticking with us all these years and celebrating each of our milestones with us. We are so proud of the journey and the hard work that has lead us to this point and this change is as much for you as it is for us. We appreciate your patience as we complete this transition and we hope that you love the look of our new brand as much as we do!

Sasha Pardy
November 1, 2014 | Sasha Pardy

Drink for a Cure Fundraising Effort was a BIG Success!

Adirondack Winery is proud to report that our "Drink for a Cure" fundraising efforts were a massive success!

Our customers, friends, family and employees came together to raise a whopping $2,924; which was donated to the Warren County Chapter of Making Strides Against Breast Cancer, an American Cancer Society charity.

For most of September and throughout October, Adirondack Winery sold its limited edition "Drink for a Cure"  Mellow Blush wine ($4 per bottle was donated), plus Drink for a Cure and Fight Like a Girl T-shirts, held a fun 2-day fundraising event including several raffle prizes donated by local businesses, and topped it off by walking in the Making Strides Walk in Queensbury on October 26th!

Adirondack Winery proudly ranked as the #2 Top Fundraising Team for the Warren County Chapter!

Adirondack Winery Drink for a Cure

A special thanks to the following local businesses who helped to support the cause:

Adirondack Brewery, Adirondack Ballet Theatre, Lake George Community Band, Country Inn & Suites, Top of the World Golf, Lake George Olive Oil Company, Love is on Lake George, Lake George Steamboat Company, and Pizza Jerks.


We had a lot of fun at our "Drink for a Cure" Event at our Lake George Tasting Room!

Here's some pics:

Sasha Pardy
October 31, 2014 | Sasha Pardy

9 Wine Stores Started Carrying our Wines in October!

Adirondack Winery is pleased to announce that 9 stores began carrying our wines in October:

Please visit these stores to find out which of our wines they are carrying - if they don't have your favorite, ask them to add it!

Adirondack Winery wines are now sold at more than 150 wine and liquor stores across Upstate New York. 

For a list of all stores carrying our wines, see our interactive map>>

Don't see your favorite store on the list? Email us your suggestion>>; but more importantly, ask the store manager to bring our wines in - customer's requesting our wines at the stores they frequent is the BEST way we get into stores!

Thanks for loving & sharing our wines!


Danielle Brown
October 29, 2014 | Danielle Brown

Wine for Thought: The Ultimate Wine Tasting Cheat Sheet

Adirondack Winery Six Ss of Wine TastingWhether you are new to wine or a seasoned vet, we have some tips and tricks to getting the most out of your wine tasting experience.

Here are the Six S's of Wine Tasting:


Take a close look at the wine in your glass; There is more to the color than you might think! White wines can range in color from clear to shades of yellow or a golden, honey color. A more honey-colored wine typically tells you that it may have been aged longer and could have spent some time in an oak barrel. Reds can range from red to purple and even a garnet or brick-colored red. Again, color can often indicate a wines age; and since it's not polite to ask one's age, you can assume that a darker or more "brick-colored" red has been aged a bit longer than one that is more of a bright red or purple.


This one is simple... Swirling your glass will help to release the aromas of the wine, making the next "S" much more effective!


Our sense of smell plays a major role in how something tastes. Don't be shy... Get your nose in there and take a nice deep breath! Some aromas you may pick up on? Red Wines: Dark berries (blackberry, raspberry, cherry, plum), chocolate, nuts.. even tobacco! White Wines: Apples, pears, apricots, citrus, tropical fruits, honey, herbs & even flowers!


Another no-brainer! Tip that glass back & take a nice big sip... But, WAIT!


Before you swallow that delicious sip of wine.. take a minute to swish it around in your mouth & experience all of the wine's characteristics.


Good wine is meant to be savored. Taking your time and savoring each sip will allow you to really take in the complexity of the wine. A few more characteristics you may notice while savoring your wine: Acidity - White wines are typically more acidic than red wines. The acidity balances out the sweetness of a wine and gives it a crispness. Tannins - Tannins are what give you that drying feeling on your tongue (very similar to what you experience when drinking a cup of coffee or tea). This bitter taste comes from the grape skins and seeds and is often more obvious in red wines.

I'm going to add 1 last "S" for good luck...


When it comes to wine storage, play it cool. Wine is best stored at a temperature of around 55 degrees Fahrenheit and should be kept out of direct sunlight. UV rays will prematurely age your wine. Storing your wine on its side (wine racks are making so much more sense now), will keep the cork from drying out and allowing oxygen in. Now that you've got your handy-dandy cheat sheet, you're ready for a trip to Adirondack Winery! With the Six S's of Wine Tasting, you may just find a new favorite wine!


Sasha Pardy
September 30, 2014 | Sasha Pardy

10 Stores began carrying Adirondack Winery wines in September!

Adirondack Winery is pleased to Announce that 10 liquor stores began carrying our wines in September: 

Please visit these stores to find out which of our wines they are carrying - if they don't have your favorite, ask them to add it!

Adirondack Winery wines are now sold at more than 150 wine and liquor stores across Upstate New York. 

For a list of all stores carrying our wines, see our interactive map>>

Don't see your favorite store on the list? Email us your suggestion>>; but more importantly, ask the store manager to bring our wines in - customer's requesting our wines at the stores they frequent is the BEST way we get into stores!

Thanks for loving & sharing our wines!


Danielle Brown
September 18, 2014 | Danielle Brown

Join the Fight and Drink for a Cure!

Adirondack Winery Drink-for-a-Cure Facebook Header

Adirondack Winery is kicking off its annual Drink for a Cure fundraising efforts and is setting out to raise more money than ever before for Making Strides Against Breast Cancer.

Last year Adirondack Winery, along with the help of customers, family and friends raised over $2,000 for the Warren County Chapter of  the American Cancer Society through the sale of our Drink for a Cure wine and a two-day fundraising event at the Tasting Room. There was definitely no shortage of generosity or sense of community as people came out both wearing and drinking pink in support of the Adirondack Winery team in the Warren County Making Strides Against Breast Cancer Walk.

Now through the end of October, we would like to challenge you to "Join the Fight" and get involved. We, at Adirondack Winery have committed to once again representing our business, community and customers in the Making Strides Against Breast Cancer Walk, held on October 26th at Queensbury High School and we need your help. Here are a few ways that you can get involved:

Drink for a Cure Mellow Blush

You already love to drink our wine, so why not drink for a cure? This refreshing watermelon blush wine is not just sweet, it's generous too! Adirondack Winery is happy to donate $4 from the sale of each bottle of this wine to the American Cancer Society. Adirondack Winery Drink for a Cure T-Shirt---No-bkgrd

Adirondack Winery Drink for a Cure T-Shirts Think pink & show your support with an Adirondack Winery Drink for a Cure T-shirt. Help raise money and awareness when you wear this limited-edition shirt. Adirondack Winery will donate $2 from the sale of each shirt to the American Cancer Society and if you join our team, you can purchase one for a discounted price of just $10!

Adirondack Winery's 2nd Annual Drink for a Cure Fundraising Event

Join us at our tasting room in Lake George on October 17, 18th and 19th for our now, 3-DAY fundraising event and help raise money through fun games, great raffles, prizes and more! Enjoy a FREE sample of our Drink for a Cure Mellow Blush, enjoy delicious wine slushies and event-day deals on breast cancer awareness items! We will be collecting donations as well as donating a portion of our profits that day, to make our 2nd Annual Fundraising Event BIGGER & BETTER than ever so we can walk proudly on October 26th!

Click here to RSVP on Facebook for more information and updates leading up to the event!


Donate to or Join Our Team!

Walk beside us as proud customers and members of the community as the Adirondack Winery team participates in the Making Strides Against Breast Cancer Walk for the second year in a row. Not able to make it? You can still help by donating to our team and helping us to meet our fundraising goals. As we prepare for Breast Cancer Awareness Month, we hope that you will join the fight and Drink for a Cure at Adirondack Winery this October!


Sasha Pardy
August 31, 2014 | Sasha Pardy

21 Stores & Restaurants Began Carrying Adirondack Winery Wines in August!

Adirondack Winery is pleased to announce that 21 stores & restaurants begain carrying our wines in August:

Please visit these stores to find out which of our wines they are carrying - if they don't have your favorite, ask them to add it!

Adirondack Winery wines are now sold at more than 150 wine and liquor stores across Upstate New York. 

For a list of all stores carrying our wines, see our interactive map>>

Don't see your favorite store on the list? Email us your suggestion>>; but more importantly, ask the store manager to bring our wines in - customer's requesting our wines at the stores they frequent is the BEST way we get into stores!

Thanks for loving & sharing our wines!


Danielle Brown
August 29, 2014 | Danielle Brown

Summer is Wine-ding Down... But We're Just Getting Started!

Adirondack Winery Event StaffSummer may be coming to a close, but we are just getting started! We've had a blast this summer, traveling across New York, all the way from the Hudson Valley up to the Canadian border and we are ready to see more!

We returned to some of our favorite places while embarking on new adventures as well. We were just as excited to see some familiar faces at places like the Putnam County Wine & Food Festival as we were to serve the masses at the Finger Lakes Wine Festival for the very first time this year.

While we already have about 25+ events under our belt this year, we can't stop now... There are still so many empty wine glasses and so many of you to see! We will be bringing our award-winning, best-selling wines everywhere from Saranac Lake to Hunter Mountain, even to the NY Botanical Gardens in the Bronx this Fall; So be sure to Like us on Facebook and check our website for our up-to-the-minute events schedule.

So, last year, I introduced you to Stephanie, our Events Manager. This year, Stephanie recruited 2 new team members, Christopher and Logan, so that we can travel farther and to even more events to see all of you wine lovers!

I asked our newest additions how their first summer with us went and here is what they had to say: "I think my favorite events so far was working at LARAC. I usually go as a patron, so it was nice to be a part of the festival this year. I saw a lot of familiar faces and it was nice to meet and mingle with the people who enjoy our wine everyday and, on the flip side, introduce our wine to people who had never tried it before." - Christopher Adirondack Winery Baco Noir and Seyval Blanc Lake

"My favorite part [about off-site events] is being able to travel to new places. It is so much fun to see the beautiful areas where the events are held. So far one of my favorite places was Sackets Harbor." - Logan

When I checked back in with Stephanie to get her take on the summer, here's what she had to say: "Our Summer 2014 event season was a huge success!  We attended some great, new festivals for the first time and made our way back to some of our favorites for a 2nd year in row.  I love getting to meet wine-lovers from NY and beyond and introducing them to what Adirondack Winery has to offer.  [Seeing a sweet wine drinker’s eyes light up after trying Strawsling for the first time?  Priceless!*] And of course, it’s always fun to see some familiar faces along the way and catch up with our long-time Adirondack Winery fans!   I’m sad to see Summer go, but I’m looking forward to a busy, fun and wine-filled Fall event season!"

She's right - we definitely have a fun and wine-filled Fall ahead of us; So be sure to visit us when we hit a city near you!See you on the road... Cheers!

Sasha Pardy
July 25, 2014 | Sasha Pardy

Adirondack Winery Named Top Winery to Visit in the 50 States!

Adirondack Winery is pleased to announce that, the official vacation rental blog affiliate of, has named Adirondack Winery as the #1 "Winery or Brewery Worth Traveling For" in New York State!

In an article posted on July 22, 2014, titled "50 States Series: Top Wineries & Breweries Worth Traveling For", author Matthew Moretti wrote, "We’ve searched through every state in the U.S. to find the top brewery or winery currently operating," and goes on to list the top-ranked winery or brewery in each of the 50 states, according to Trip Advisor's complex popularity index. Adirondack Winery is listed as THE top winery or brewery in New York State. 

Adirondack Winery Trip Advisor Certificate of Excellence 2014"We are so flattered to have this recognition," said Sasha Pardy, Co-Owner and President of Adirondack Winery. "We work very hard to deliver an excellent Wine Tasting Experience to each of the thousands of visitors to our tasting room each year and could not be happier to see that our customers have spread the word so vehemently through their reviews of us on TripAdvisor."

Adirondack Winery currently holds a 4.5-out-of-5-star rating on Trip Advisor, with 192 reviews (including 141 5-star reviews); it is ranked as the #1 of 12 Activities in Lake George and has earned a "Trip Advisor Certificate of Excellence" for the past several years in a row.

"I had no idea our ranking was so strong amongst our peers in the New York Winery and Brewery industry until this article came out. We are humbled and thank our customers for their ongoing enthusiasm and support for our wines and Wine Tasting Experience," added Ms. Pardy.

About the Trip Advisor Popularity Index: The TripAdvisor popularity ranking is based on traveler reviews and reflects a business' standing against other businesses within its geographical location. It takes into account the quality and quantity of reviews and recent reviews carry more weight than old reviews.Adirondack Winery Named Top NY Winery to Visit by Trip Advisor Blog FlipKey, the official Vacation Rental Blog of Trip Advisor, names Adirondack Winery as the Top Winery or Brewery Worth Traveling For in New York[/caption]

Danielle Brown
July 17, 2014 | Danielle Brown

Happy Trails to You!

You've heard the phrase "Think Local" plenty of times before, and sure, you love the idea of keeping local, small businesses alive and thriving, but maybe you just don't know where to go.Adirondack Craft Beverage Trail

The Adirondack Craft Beverage Trail and Map has just made it so much simpler, and a lot more fun to not only "Think Local," but to "Drink Local!" Thirteen of the region's craft beverage producers have teamed up to create a trail and map for you to set out to find your new favorite wine, beer or spirit. I am proud to say that Adirondack Winery is amongst these members, providing craft beverages to both tourists and locals alike.

Adirondack Craft Beverage MapThis summer, the Adirondack Craft Beverage Trail and Map placed 30,000 maps at 300 locations across the Capital District, including the locations of your favorite trail members (since you're reading our blog, I hope that means us!). While we all secretly (or not so secretly) hope that we are your favorite, we are happy to send you off to travel the trail and experience all that the Adirondacks have to offer when it comes to craft beverages because at the end of the day, supporting each other is supporting the community. 

While I may get pure enjoyment out of seeing someone drink a glass of Strawsling or Adirondack Winery Baco Noir, I understand that for some people, beer may be their drink of choice; In that case, I would much rather see them drinking a pint of Adirondack Brewery Bear Naked than let's say, a beer that rhymes with Mud Night! If spirits is more your thing, Lake George LemonadeLake George Distilling Co. has their own spin on Lemonade that is sure to quench your thirst in the summer heat.

The Adirondack Craft Beverage Trail and Map was kicked off this summer, by not only distributing the maps, but by the members actually traveling the trail, themselves. Joined by the Adirondack Chamber of Commerce and the Post Star, we spent the day visiting each other's Tasting Rooms and places of business so that we can all honestly vouch for how great each other's products are.

"Bringing wineries, breweries and distilleries together rather than just a wine trail or beer trail - is just so important. It's a great mix," said Sasha Pardy, who owns Adirondack Winery with her husband, Michael. "I think the Adirondack Craft Beverage group is so critical to have right now in the region. We all appreciate how important it is to buy local, eat local or drink local." Click here to read the Post Star's full coverage of the Adirondack Craft Beverage Trail and Map initiative.ACB Initiative Tour - pic at Adk Winery Ava and Tasters 7-2-14

I hope to see you all out this summer, hitting "the trail!" Pick up your map today while enjoying a wine tasting at Adirondack Winery. Make sure you get your map stamped too! Anyone who gets their map stamped along an entire north or south route can bring their map to the Adirondack Regional Chamber of Commerce to redeem a free custom beverage glass. If you complete both routes, you get a set of four glasses!

Cheers... and Happy Trails!